LipoTrue (stand 1361) has launched two of the most innovative active ingredients yet to be seen in the market: a cyclic peptide and a total vertically integrated active ingredient from marine origin.

Poptide is a cyclic peptide that organizes skintropy (the chaos on skin) by raising BiP and calreticulin (folding optimizers) in the endoplasmic reticulum improving protein folding. It acts on the Wrinkle’s Daily Cycle by reducing morning and evening wrinkles, redefining the wrinkle’s daily fluctuation.

On the other hand, V/WA is the active ingredient obtained from the fermentation of a newly identified Alteromonas species: Alteromonas lipotrueae. Relaxes expression wrinkles acting along the three steps of neuromuscular communication: neuritogenesis & neuronal migration, synaptic vesicles recycling and muscle contraction. V/WA smoothed wrinkles on crow’s feet, the forehead and even those challenging hidden wrinkles that are revealed to the world when smiling or frowning.

More info: LipoTrue SL, Tel: (732) 289-6258; Email: [email protected]; Website: www.lipotrue.com